The Beginning Of The Revolutionary War - 1013 Words

From the foundation of the colonies beginning with the founding of Jamestown until the beginning of the Revolutionary War, different regions of the eastern coast had different characteristics. Once established, the thirteen British colonies could be divided into three geographic areas: New England, Middle, and Southern. Each of these had specific economic, social, and political developments that were unique to the regions. European nations came to the Americas to increase their wealth and broaden their influence over world affairs. The first permanent British colony was established in Jamestown in the Chesapeake Bay region by the Virginia Company. To honor the memory of Elizabeth I, the never married â€Å"Virgin Queen† the company’s directors named the region Virginia. (pg.41) The Jamestown colonist had a rough time of it. They were so busy looking for gold and other exportable resources that they could barely feed themselves. It wasn’t until 1616, that Virginia settlers learned how to farm tobacco. It became Virginia’s main source of revenue and helped the colony survive. The first African slaves arrived in Virginia in 1619. Many of the people who settled in the New World came to escape religious persecution. The Pilgrims, founders of the Plymouth, Massachusetts, arrived in 1620. In both Virginia and Massachusetts, the colonist flourished with some help from the Native Americans. The influx of migrants sparked an all-out conflict with the neighboring Indians. The struggleShow MoreRelatedThe Beginning Of The Revolutionary War1019 Words   |  5 PagesFrom the basis of the colonies beginning with the founding of Jamestown until the beginning of the Revolutionary War, different areas of the eastern coast had different traditional values. Once established, the thirteen British colonies could be separated into three physical areas: New England, Middle, and Southern. Each of these had specific economic, social, and political growths that were distinctive to the territories. European nations came to the Americas to boost their wealth and expand theirRead MoreAnalysis Of Revolutionary Mothers1693 Words   |  7 Pages Revolutionary Mothers Revolutionary Mothers: Women in the Struggle for America’s Independence. By Carol Berkin. 2005. P. 194. As we study the Revolutionary War we tend to think of the men that revolted, fought, and petitioned, but have we ever thought about what the women did during the war? In Revolutionary Mothers: Women in the Struggle for America’s Independence, we get a chance to see the women’s side of the war and what they did during this troubling time. Carol Berkin shows us what each raceRead MoreTerror in the French Revolution Essay1039 Words   |  5 Pageshard, the church had already been abolished and its funds taken to resolve the spiralling debt problems. A lot of groups had been set up to fight the revolutionary committee including the Monarchiens and the Noirs. The main opposition came from the #233;migr#233;s set up by Louis xvi younger brother in Turin. He had hoped that his counter revolutionary committee would attract other high European monarchs as he posed the argument that what was happening in France threatened the whole political orderRead MoreThe Effect of Amercan W ars on the Societal Views of Women965 Words   |  4 PagesUnited States, and the wars that followed, the female population finally gained the confidence to voice their thoughts of their roles in society. The impact of the Revolutionary War, the Civil War, and the Progressive Era impacted the roles that women played in society in momentous ways because all three of these events were times of partial chaos with which came the more confident voices of women voicing their concerns about society’s views of them. The Revolutionary War was a time when thoughtsRead MoreAnalysis Of George Orwell s The Road 1301 Words   |  6 Pagesconceives it as desirable but actively wishes—to see tyranny overthrown† (Orwell, The Road 76). One senses here that the point is not the ultimate triumph of a particular doctrine or party, but the triumph of human dignity. This triumph can be achieved by war and revolution. Orwell wrote to Cyril Connolly, telling him: â€Å"I have seen wonderful things and at last really believe in Socialism, which I never did before† (Orwell, Collected Essays 269). Although it was clear that he was at least intellectuallyRead MoreThe American Revolutionary War796 Words   |  3 PagesThe American Revolutionary War was a long hard fought war that lasted about 8 years. Many Countries were involved in the war, such as The United States, France, Great Britain, Spain, and The Dutch Republic. Not all countries actually fought but they provided either side with weapons and supplies to help them have a greater chance of winning the war. More than 70,000 people were killed during the great American Revolutionary War. The Americans were tired of the loyalist British taking advantage ofRead MoreThe Revolution Of The Soviet Revolution1371 Words   |  6 Pagesmotivating revolutionaries in the history of the world. Once Lenin became a statesman he lost focus on how to run a country, and he lacked a plan. Lenin’s greatest achievements were in fact during the struggle for power in Russia, and not during his time as leader of the USSR. His leadership in the revolutionary Bolshevik party served as an important model for later revolutionary leaders of the 20th century. Lenin’s works made important contributions to the development of revolutionary socialistRead MoreThe Revolution Of The Revolutionary Revolution1420 Words   |  6 PagesBeginning in 1839, foreign imperialists began to exploit China for economic gain. The Chinese immediately renounced imperialism. The revolution that took place in China from 1839 to the present was in part a reaction to the aggressive advancements of imperialism. A pattern arose, A power would impose it’s will on China, and China was too weak to defend itself. This angered the Chinese people and pushed them toward revolution. The leader of the revolution, Mao Tse-tung, wrote about how each altercatio nRead MoreThe Treaty Of Paris And Indian War876 Words   |  4 Pages] Outline: 1. From one war to another a.) French and Indian War b.) Ended by the Treaty of Paris 2. Revolutionary War a.) Negotiations between Great Britain and America b.) Informal articles of peace 3. Ending of the Revolutionary War a.) Articles of peace b.) Formal agreements between Great Britain and America c.) Treaty of Paris [ The Treaty of Paris, The ending of the Revolutionary War ] In 1763, the treaty of Paris ended the French and Indian War between Great Britain andRead MoreThomas Gage And His Impact On The Revolutionary War Essay1608 Words   |  7 PagesThomas Gage and His Impact on the Revolutionary War Matt Thompson Mountain View High School â€Æ' Back in 1774 Thomas Gage had a job that no one would envy. He would be tasked with stemming the tide of a rebellion in the colonies of North America. Many considered him the protagonist of the English cause in the Revolutionary war. Tensions were rising and Gage had just been appointed Military Governor of Massachusetts. With this title, he would effectively be the most powerful British official in

The Ontological Argument Made By Anselm - 1365 Words

The ontological argument made by Anselm was criticized by one of his contemporaries, a monk named Gaunilo, who said, that by Anselm s reasoning, one could imagine a certain island, more perfect than any other island, tf this island can exist in the mind, then according to Anselm, it would necessarily exist in reality, for a perfect island would have this quality. But this is obviously false; we cannot make things exist merely by imagining them. Anselm replied, upholding his argument by saying that Guanilo is essentially comparing apples and oranges. An island is something that can be thought of not to exist, whereas the non-existence of that than which a greater cannot be conceived is inconceivable, Only for God is it inconceivable†¦show more content†¦This argument states that everything in this world has certain potentials for change. It also states that, for these potentials to be met, another object, that already exists, must set off said potential. That object, in tur n, would have to have been put in flux by something else, and so on and so forth. All of this ultimately leads to one object which started all this change, that one object being God. Aquinas second argument is that there are many things that happen in this world, and that these occurrences are effects derived from a cause. The effects in turn can be the cause of something else and so on and so on. Nothing, however, can be the cause of itself, so there must be a first efficient cause that sets off other intermediate causes, in hopes of reaching an ultimate goal. Therefore, according to Aquinas, the first of all the efficient causes would be God. The third argument Aquinas makes is that of possibility and necessity. This argument holds that everything in this world has possibility to be and not to be. If there is the possibility that everything at one time or another cannot be, then at one time there was nothing, because everything that could have been, wasn t^(et if there was nothing at one time, then there was nothing that could be^and so there would still be nothing. Therefore, there had to be something that existed to cause all the possibilities

Whats up in Japanese - How to say whats up in Japanese

Meaning: Whats up?   Pronunciation: Listen to the audio file for Nanika atta?. Japanese Characters: ä ½â€¢Ã£ â€¹Ã£ â€šÃ£  £Ã£ Å¸ 㠁 ªÃ£  «Ã£ â€¹Ã£ â€šÃ£  £Ã£ Å¸ More Greetings: Previous wordNext wordGreetings ArchiveSimple Japanese Phrases

The Armenian and Cambodian Genocides - 707 Words

Genocide Paper The definition of genocide, according to the United Nations, was the attempt to destroy â€Å"a national, ethnic, racial, or religious group† by killing members, causing mental or bodily harm, harsh living conditions, prevention of births, and separating children from their families. There are four patterns of genocide, which do not always occur in every genocide since they’re not all the same. The four patterns include persecution, which is hostility and ill-treatment, especially toward a specific race, political, or religious belief done by the ruler or government. Next is displacement or when a group of people is forced to leave their native country. Continuing, public humiliation is another pattern that freely shows off a group of people being tortured or persecuted in plain sight. Finally when selective groups of people face at terrible fate while another group is spared the same fate as them is selective murder. Those were the four, very cruel and unfair, patterns of genocide. The First Modern genocide was the Armenian Genocide, but what was the Armenian genocide? It was horrific acts committed against the Armenian people of the Ottoman Empire. The Armenian genocide was planned and administrated against the Armenian population of the Ottoman Empire by the Turkish government. The Armenians were deported, starved, abducted, tortured and more. This devastating time lasted from 1915 through 1918. An estimated guess of around one and a half million ArmeniansShow MoreRelatedThe Cambodian Genocide And The Armenian Genocide2391 Words   |  10 PagesThe Cambodian Genocide and the Armenian Genocide have similar methods of how the victims were killed. They similarly murdered their victims, starved their victims and targeted government officials. They were different in that the Armenians were deported but the Khmer Rouge targeted Cambodians based of their class and had re-education camps. The Cambodian Genocide happened between 1975 and 1979 in Cambodia where the Khmer Rouge, a guerrilla group, over threw the government and started a regime toRead MoreThe Tragedy of the Armenians Genocide Essay examples603 Words   |  3 Pagesâ€Å"A genocide is a form of one-sided mass killing in which a state or other authority intends to destroy a group, as that group and membership in it are defined by the perpetrator†. (Frank Chalk and Kurt Jonassohn, 2005). It is an inhumane thought that a particular group should be extinct because of the perpetrators outlook of that society. Learning about Adolf Hitler and the tragedy of the Holocaust, was a changing point to many, of how ones society could be exterminated because of one’s hair andRead MoreSurviving Children Who Now Have Posttraumatic Syndrome Disorder856 Words   |  4 Pagesof the movie, we knew little about how U.S. policies spilled over into Cambodia. The film made a human connection with the genocide of many Cambodians. The purpose was to shed light on the villains who were Pol Pot and the Khmer Rouge (Magid 112). Another purpose was to bring the atrocities to the light. Another purpose of the film was to highlight the ravages of war, genocides, and mass murders. The purpose of the movie was to bring an emotional connection on a human level. The movies based on a trueRead More##hetorical Analysis Of Elie Wiesels The Perils Of Indifference746 Words   |  3 Pagesthe only genocide to have taken place in history. Many more have occurred like the Armenian genocide, Cambodian genocide, and Rw andan genocide. A commonality between all genocides is the lack of timely assistance in stopping the massacre and as Wiesel would likely say this is due to indifference. In the case of the Armenian genocide the Americans, Russians, Germans, and Turks witnessed the atrocity, yet hardly did much to stop it. â€Å"It is estimated that one and a half million Armenians perished betweenRead MoreThe Genocide Carried Out by Pol Pot917 Words   |  4 PagesNumerous genocides have occurred throughout the twentieth century, beginning with the Turkish genocide against the Armenians. One genocide in particular, the Cambodian genocide, is considered by many to be one of the most ruthless genocides of the twentieth century. The Communist Party of Kampuchea (CPK), better known as the Khmer Rouge, was led by a communist dictator known to the world as Pol Pot. His regime abused the Cambodian people at an unimaginable scale. His attempts to transform CambodiaRead MoreThe Death Toll Of The Genocide8 52 Words   |  4 Pagesrituals), is known as genocide, and this term did not exist before 1944. Usually the death toll of the genocide is in thousands and in some cases in millions. According to the Canadian scholars, Frank Chalk and Kurt Jonassohn, they have identified four main types of genocide: first, Ideological: this type of genocide is committed in an effort to achieve an ideal social structure in which all members of society are alike or hold the same belief. For example the Armenian genocide in 1915, when the leadersRead MoreGenocide : The Worst Crimes Against Humanity And It Still Continues Today2115 Words   |  9 PagesApril 2016 Genocide: Genocide is one of the worst crimes against humanity and it still continues today. The definition of the word genocide is the deliberate killing of a large group of people, especially those of a particular ethnic group or nation. Compared with war crimes and crimes against humanity, genocide is generally regarded as the most offensive crime. Unlike war, where the attack is general and the object is often the control of a geographical or political region. Genocide attacks goRead MoreForeign Influence and Its Positive and Negative Impacts1285 Words   |  5 Pagesfighting and hatred. The majority of people believe that there isnt a specific cause for genocide. However – as shown by the Sudanese and Rwandan Genocides—foreign influence, and the absence of it, plays a big role in causing genocide. Before exmaning the effects of foriegn influence in causing genocide, it is important to understand the concepts of foreign influence and genocide. The UN defines genocide any of the following acts committed with intent to destroy, in whole or in part, a nationalRead MoreThe Carnage Of The Indians1575 Words   |  7 Pagesâ€Å"unworthy† victims . . .† (26) Genocides, such as that of the Amerindians, show this grotesque train of thought in human beings. The dehumanization and murder of the Native Americans was nothing more than an action made by the Europeans to show their superiority they believed they possessed. Throughout history, this behavior can be seen in many tyrannical communities, such as those that ruled over the â€Å"Armenians, Jews, Gypsies, Tbos, Bengalis, Timorese, Cambodians, Ugandans, and others.† (4) AlthoughRead MoreThe Astonishing X-Men by Joss Whedon and John Cassaday Essay1435 Words   |  6 Pagesand standards view as a foe and weirdo. H istory played it’s stage and tells it’s truth. The Ottoman Empire feared of Armenian would join with the Russian and revolt against them and that leads to the genocide. Same horrific deeds were done by the Napoleon, the Spartans, Nazis, under Stalin’s Soviet Union, under Mao’s communist China, under Cambodian Khmer Rouge, the Rwandan genocide, religious, ideologies extremists, and fear that drives them mad and turning them into mass killing machines. President

Projects Closure Free Essays

Closing a Project Projects are by definition, temporary endeavour with commencement and ending periods. Wysocki (2012) identified project closure as the fifth process group in PMLC where the final product derived from the project is presented to the client according to specifications. The question of â€Å"how well did you do? † will be answered when client approves of the output, asset/output gets installed, audit tests post-implementation status and a final report submitted. We will write a custom essay sample on Projects Closure or any similar topic only for you Order Now The client’s acceptance of a project deliverable is a very important milestone as it sets in motion a key activity called â€Å"closure† which effectively brings to an end the project life cycle. (Wysocki, 2012) also identified closing a process that involves the following milestones: i. Getting client acceptance ii. Ensuring that all deliverables are installed iii. Ensuring that documentation is in place iv. Getting client sign-off on the final report v. Conducting post-implementation audit vi. Celebrating the success Client Acceptance – As a key trigger for project closure and a major milestone to every PM, client acceptance signifies that project output meets specifications and thus, brings to an end the â€Å"temporary endeavour† called project. At this stage, the project deliverables are reviewed and a verdict is passed by the client. This can be via a formal acceptance test procedure (ATP) between the client and the project team where the project team demonstrate key features of the project to confirm clients expectations while the client keeps a checklist to ensure compliance with scope equirements. In NLNG project closure procedure requires a thorough user acceptance test (UAT) with the project sponsors and end/super-users meeting the project handling firm before a project is declared closed. Client acceptance can also be informal for small projects that require just datelines or a few deliverables in place. A brief hand-over ceremony or a communication to the client by the PM is good enough. Most community development projects in NLNG do not require a formal UAT. Installation of Project Deliverables – After UAT project outputs/deliverable are installed and a â€Å"go-live† is declared. Installation of project outputs according to Wysocki (2012, 314 – 315) can take any of the four approaches viz; phased, cut-over, parallel or by business-unit. Phased installation as the name implies, takes bit-by-bit installation of project deliverables in a specific order. Company-wide re-organisation projects are likely examples here. Cut-out installation replaces an old system with a new one after the new system is tested in a test environment. Most upgrade project are installed using this approach. Parallel installation requires the new deliverables installed while the old is still running. This is referred to as â€Å"parallel run† in IT projects as it permits a comparative study of the two systems. By-business unit installation is where project deliverables are spread around business units that may necessarily be in one location. Project documentation – Young (2010) noted that project documentation involves Project Closure Report, Post Implementation Review Report and data archiving that will be used to measure project’s success in term of outcomes as defined at the early planning stage. Project documentation serves to keep track of the project schedules, records of estimates of key project inputs, UAT activities and how the changes were managed, challenges and key learning points during project implementation and go-live. It also involves development of manuals for user training and other resources as may be required by the post go-live project owners. Ultimately, both client and PMs have a role in what becomes of project documentation. While the PM ensures that those documents serve to provide avenue for assessing project outcomes, client’s understanding of the document is particularly important during and post go-live project phases. Final Report sign-off: – A clear understanding of project documentation following a UAT will bring about another milestone in project close called â€Å"sign-off† where the client formally accept deliverables as installed alongside all the relevant documentations. By this, the client fully takes responsibility of the project and since this is a post go-live situation, the client accepts and sign-off the Project Closure Report which formalizes the closure of the project. The report is however, usually prepared by the Project Manager and presented to the client or project sponsor for sign-off. Post-Implementation Audit – This comes moments after go-live to identify if project goals have been achieved since the new/changes project comes on board. It asses key project goals set at the beginning, durations and resources, value proposition achieved, key learning points and what works (or not worked) since go-live. It is an audit because it is undertaken with a view to ensure compliance with set objectives. A post-implementation audit report is delivered as documentary of the project history highlighting key project goals and success factors, project methodologies, risk management strategies, client satisfaction assessment reports, etc. The audit report can serve to re-assure project owners of the benefits of the newly implemented project or it highlights major challenges/exposures of the new system. While the former validates initial project objectives, the later opens up avenues for quick intervention to mitigate losses and value erosion as a result of the new project. Celebrating Success – Part of project close is a ceremonial arrangement to recognise that the project has actually ended. Most go-live activities require elaborate celebrations with souvenirs and adverts to herald the arrival of a new project. In NLNG, projects go-live are celebrated with gift/souvenirs, bonuses and other incentives to project team members and other relevant parties. Community development projects have cultural dances and other local events to go with. Business Risks Associated with Skipping Project Close-out – Project close out is an essential part of PMLC as it answers the â€Å"how well did you do† question and thus skipping it poses significant exposure to not only the project, but broad business or welfare objectives of client. Non-closure also impacts on the PMs resources and corporate reputation. Key risks associated with non-closure of projects include; ? Increasing tendency for non-implementation of the entire project or failed/part implementation that wont be noticed until a later period ? Absence of client acceptance test may hamper a proper UAT which normally provides the avenue for addressing project gaps ? Improper documentation will eventually affect optimal utilization of project deliverables. Also, absence of user manuals could trigger misuse of project outputs and bring about recurring cost of maintenance ? Absence of project installation and hand-over exposes the project falling into the wrong hands as no proper change management has been put in place. ? Lack of client sign-off exposes both parties to breach of contract and litigations while project teams and sponsors may develop animosity due to accusations, counter-accusations and blame game as project risks manifest. Lack of post-implementation audit may deny the client the benefit of assessing project objectives/targets against actual results post go-live. This entails that all the risks inherent in this new project are assimilated and may not be easily addressed. References 1. Young, M. L. (2010) PM Hut: A Complete Guide to Closing Projects. Available at: http://www. pmhut. com/a-complete-guide-to-closing-projects (Accessed: 20th April, 2013) 2. Wysocki, R. K. (2012) Effective project management traditional, agile, extreme, 4th Edition. Wiley, Indianapolis. How to cite Projects Closure, Papers

Litigation - Study Questions free essay sample

The paralegal is responsible for the litigation process. Some of the responsibilities of the paralegal are preparing casework, investigations, preparing briefings, conducting interviews and scheduling and maintaining client contacts. The support staff are those individuals within the firm that work collectively to accomplish assignments. Investigators are those that conduct the research and gather facts regarding the case to validate or find fault in legal issues of the case. The information technologists (IT) individuals are those who maintain the software and hardware in the firm and keep the necessary equipment operational. Question #4. Why do lawyers in civil litigation rely upon the members of a legal team? Lawyers rely on the members of the team because of the amount of work that has to be accomplished to prepare a case. Law firms have assigned duties and responsibilities for these members and they work collectively to accomplish their goals. Question #5. What are the skills required of the civil litigation paralegal? The skills necessary for the paralegal include having people and communication skills, being resourceful, being committed, having analytical abilities, and being professional. The paralegal is expected to be a well-rounded professional influence in the firm. Question #6. What are the tasks the civil litigation paralegal can expect to perform? The paralegal can expect to conduct interviews of the clients and witnesses, investigate facts to validate or discredit data, conduct discovery, drafting pleadings, assisting at trial, time keeping, and maintaining the budget. Question #7. Explain the relationship between the skills of the paralegal and the tasks assigned. The relationship between the skills and tasks are the client representation and ensuring there are no conflicts of interests. The skills are necessary to accomplish the tasks required to function. Question #8. Does having family members working in separate offices of the same firm create issues of client confidentiality? There would be no issues in client confidentiality if the family members left work at the office and did not talk about the case outside their office. Chapter 2 Review Questions: Question #3. What is ethics? Ethics are basic guidelines for conduct. These are also known as rules of professional responsibility. Question #4. What is the purpose of the confidentiality rule in the legal setting? Confidentiality allows the client to work with the attorney and legal team by relaying personal information so they can provide counsel and assistance. The confidentiality rule assures the client that this information will remain confidential and non-disclosed. Question #5. Can the confidentiality between attorney and client be lost? Yes, this information can be disclosed to prevent the commitment of a crime and to defend against a client’s suit. Question #6. What ethical guidelines, if any, does your state follow? The military environment follows the Standards of Conduct, providing guidance to military personnel on standards of conduct and ethics. Violations of the punitive provisions by military personnel can result in prosecution under the Uniform Code of Military Justice (UCMJ). For civilians, the consequences can be fines, civil penalties, and termination of employment. Question #7. What is the ethical obligation of a paralegal to the firm’s client? The paralegal should disclose their status to the client at the beginning of the relationship. Question #8. What is the ethical obligation of the paralegal to the court? The paralegal should avoid all conduct that undermines the integrity of the litigation process. They have an obligation not to mislead the court or opposing counsel. Question #9. What is the ethical obligation of a litigation support staff member to the client? To the court? Of a litigation support person from outside firm or consultant? The support staff owes the client confidentiality and fairness. They owe the court their honesty in not misleading the court with false statements or facts known to be false. The litigation support person owes their confidentiality and ethical conduct. Question #10. Why is conflict of interest an issue for the legal team? If the legal assistant or paralegal â€Å"floats† or works with different staff within a firm, this could cause a conflict of interest. Question #11. What are the ethical issues for a law firm using outside computer or technology consultants? The issues are with the data within those types of equipment. Client confidential information cannot be available to anyone outside the representing legal team. Using outside equipment creates a potential for data leak. Question #12. Do the ethical rules of fairness prevent lawyers from aggressively advocating a client’s position? So long as the attorney complies with the rules of the court and presents truthful facts and data to support the client’s position, no ethical dilemma occurs. Question #13. Why would a partner in a law firm be required to supervise the other lawyers in the firm? The supervising attorney is responsible for the ethical conduct of everyone on the legal team. There is a duty to supervise to ensure no ethical breaches or lapses occur. Question #14. How can members of the legal team demonstrate that they have been adequately supervised? By their commitment and performance of their duties. They can also show where they have received documented guidance and training. Thomas F. Goldman Alice Hart Hughes, Civil Litigation: Process and Procedures (2nd Edition) (2011)

Situational Analysis Of Dove - Social Media Marketing

Question: Discuss about the Report for Social Media Marketing for Product Dove. Answer: Introduction to Dove and Social Media Dove is a famous international brand that already has a strong presence on social media. It is extended to body wash, hair care, beauty bar, lotions, deodorants, and face. Dove used emotional appeal to create a distinct position in the market. It addressed womans tendency to used better beauty products. Social media strategy of the company is also highlighting this aspect and good mix of different social media platforms like Facebook, Twitter, Instagram are being used by the company. This report will analyse the effectiveness of the existing social media strategy and propose the social media strategy for this product. Dove segmented its market on the basis of demographic and psychographic factors. On the basis of demographic factors it targeted upper class working women. And on the basis of psychology, women who want to look equal to beauty and used strategy to influence the psychology of targeted customers that they can look beautiful using Doves products. Apart from this, it is using Real Beauty campaign since a decade. In this campaign, it used typical normal women in advertisement and shown the effect of its product on that women. It used different social media to promote its marketing campaign. It used Facebook, Youtube, Instagram and Twitter. These media played a vital role in promoting the brand image of Dove. Social media provided Dove with a platform where it gets to interact with potential customers directly. Situational Analysis of Dove Situation analysis is a systematic method that collects the information about internal and external factors that affect the performance of the organization. SWOT analysis has been used to assess the situation of Dove in the market and identified factors would be used in analyzing the Social Media strategy. SWOT analysis: Dove is a personal care brand in the world that is possessed by the Unilever. Company offers its products in more than 35 countries for men and women (Burrow and Fowler, 2015). These are the four elements of SWOT analysis for the brand Dove which is as followed: Strengths: Dove is availed with resources under the control of Unilever. Dove has strong marketing campaign that helps the organization in creating distinct position of brand in mind of customers. Dove includes the moisturizing cream in its products that is good for the skin. Along with this, dove brand make promise to customers that dove products not leave any remainder on the skin (Griffin, 2011). It growing and developing a wide range of beauty products that helps the customers in selection of products. This positioning of the brand Dove is further enhanced through the use of social media. It has large number of follower on social media such as Facebook, Youtube and Twitter. Weakness: The main weakness of the brand is the target market. This brand targets only upper middle class female segments worldwide which affects the brand image of the products. There is lack of awareness of brand among the large part of population in the world and company would like to further spread the reach of this brand. Apart from this, Dove has not a larger range of its products in comparison of its competitor brands that affect the buying decision of the customers. Furthermore, in comparison of its competitors Dove does not have a wide range of male products. So, male customers buy less products of the brand in comparison of female customers. It does not post the videos and pictures of campaign on social media. Opportunity: There is an opportunity for Dove to expand its market share by promoting the brand through social media. It will also help Dove in attracting number of male customers (Fujii, 2013). Along with this, brand should continue focusing on the product innovation. Furthermore, Dove use the mix advertising that increases the cost of the brand for reducing the cost company have opportunity to make a single advertisement for whole world. Dove can get access to large geographical areas and can extend its target customers to middle class women and men. There is number of social media which it can use to promote its products such as Flicker, Blogger, LinkedIn, and Slide share. Threats: There are main threats to Dove from its competitors such as Olay, Neutrogena, and Nivea. On the global level, there are many brands are available which have different products prices in comparison of Dove. Dove has low deodorants products for men that are a threat for Dove. Along with this, Dove is a famous brand but it is famous on large scale in metro cities and company offer its products for the particular group as higher income and upper middle class group peoples that is threat for the company. Moreover, Doves real beauty campaign is a hypocritical campaign which shows the false beauty in advertisements (Fifield, 2012). Dove does not follow certain ethical norms in its advertisements campaigns that may be great threats for it. This will also have impact on its social media marketing strategy. Proposed marketing Strategy of Dove Proposed marketing strategy of Dove is presented in detailed form that the brand in expansion of its operational activities (Ferrell and Hartline, 2013). The mix of social media marketing can be used to increase the awareness among people. Dove can use facebook, twitter, Youtube, Instagram, Blogger, Flicker, and LinkedIn. Facebook: Facebook is a good platform to connect with large number of targeted customers for Dove. Facebook helps the Dove in sharing pictures and videos of the company advertisement and an individuals experience from the brand. Furthermore, Facebook will provide facility to Dove of talking with its existing and potential customers that creates long term relationship with customers and sharing the information about products (Zimmerman and Ng, 2015). Furtermore, Dove can develop a chat system on facebook and can get it linked to its website where it can receive the feedback from customers directly. The company use a Beauty Story campaign on Facebook that focus on Dove Beauty Bar product. This campaign of the brand developed for the sharing the experience to use of products. it makes strong brand image of the company and this type of marketing activity of the company makes it separate from the competitors brand. Now Dove has 26,429,936likes on the site of the brand which states that Dove has goo d brand position. Furthermore, the company can develop a team who will post innovative advertisements on the Facebook on regular basis. Twitter: Twitter increases the level of customer satisfaction by helping the consumers to connect with the brand and providing different types of services such as providing the information about updates in Dove Company and information related to products and services of the brand (Evans, 2010). Along with this, Dove can share the videos and presentations related to product and brand that will help it in promoting its brand image. Furthermore, Twitter helps the Dove in offering different types of information related to special offers and events that capture its customer attention towards brand. Through the use of this strategy, Dove collects feedback from its existing and potential customers which helps in the identifying customer needs and wants. On the basis of collected feedback from Twitter activities, Dove monitors its performance and reputation of the brand. Dove runs a Speak Beautiful campaign that helps the company in identifying negative comments for the body image (Tuten and Solomon, 2014). Along with this, this campaign of the brand also encourages brand followers for the reducing negative comments which relates to body. In current scenario Twitter site of Dove have 188K followers and 4641 likes. Apart from this, Dove can develop a campaign in which it can takes recommendation from customers about the improvement in the product. Instagram: Instagram helps Dove in connecting with customers that are active user base. In whole world user takes use Instagram at larger number in comparison of Facebook and Twitter. Dove have brand post 1487 images which have 7.1 m followers. So, Dove uses this strategy to connect with its customers which helps in creating positive brand image. On the Instagram Dove uploads pictures of its products and collects feedback about product and brand that helps the brand in achieving goals and objectives. Through the collected feedbacks Dove get the information that which type products customers wants. Along with this, Dove founds new customers and followers through the facility of hash tags that are included in the post that creates a link which helps Dove in showing all the pictures of Dove (Anderson, 2010). Along with this, Dove can post the pictures of its marketing campaign. YouTube: YouTube is an online tool that helps in share advertisements and other videos on lowest cost. Dove uses this strategy in showing the Real Beauty Sketches campaign that helps brand to introduce the women about beauty. Along with this, Dove uploads its brand and products video on the YouTube that makes it popular in the world and collects the review about the product which brand offer. Through the use of this strategy Dove can share easily all the possible advertisement and campaign. Furthermore, YouTube are being used worldwide that shows the videos which can also shared by this strategy (Evans, 2012). Thus advertising campaign and promotional video of Dove have the 12,634,926 views on My Beauty My Say campaign video on YouTube. Along with this, it should follow ethical norms in its advertisements. Furthermore, it may also go with Tumblr, MySpace, LinkedIn, Slide Share, and Blogger. These will provide Dove with more connectivity with people. These can help Dove to promote its product and develop the relationship with its customers. Action plan of Dove Dove will determine its goals and objectives of getting large part of peoples aware about its brand using social media marketing. It should aim to attract a large number of customers with a view to increase its sales and market shares. Then it will evaluate different media of social marketing to select the best one or more medias. It will have to analyze each social media which will help it to address some best Media mix which had potential of increasing its market share and expending the market. After selecting from main social media platforms like Facebook, Twitter, Instagram and YouTube, Dove developed its profile on each media. After developing profile it linked these Media to its Website which provide updates. After having a link with social media, it should hire an advertisement agency which will develop innovative concept in advertisement for different social media platforms. Along with this, it should develop a plan of social media monitoring where customer can put their comments about the product. It helps Dove to determine its position in the mind of customer. It developed different campaigns such as a Beauty Story of Facebook, Speak Beautiful campaign for Twitter and My Beauty My Say campaign video for YouTube. Apart from this, it should hire some experts who can create marketing campaign for promoting Dove on social media platforms on regular basis. Furthermore, the monitoring of the performance of the Doves promotional campaign on social medias on regular basis shall be done. Recommendation There is no doubt that Dove has become the choice of customers for their personal care products. Dove should provide true information to customers about the features and functions of its beauty products and take feedbacks from the customers through social media channels. Apart from this, it should post more video and posters on facebook and Youtube. Dove shall create specific marketing campaigns for the social media marketing channels as facebook, Youtube, Instagram provide access to a large number of their targeted customers. References Anderson, E. (2010) Social Media Marketing: Game Theory and the Emergence of Collaboration. GERMANY: Springer Science Business Media. Burrow, J. L. and Fowler, A. R. (2015) Marketing. USA: Cengage Learning. Evans, D. (2012) Social Media Marketing. USA: John Wiley Sons. Evans, L. 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